Privacy Policy

Last Updated: May 24, 2025

This Privacy Notice for Black Label Rides AZ (“we,” “us,” or “our”) explains how we collect, use, store, and share (“process”) your personal information when you interact with our services, including:

  • Visiting our website: https://blacklabelridesaz.com

  • Booking or riding with Black Label Rides AZ (airport transfers, wine tours, event rides, corporate transportation, and other services)

  • Communicating with us by phone, email, SMS, or online booking systems

  • Engaging with us through sales, marketing, or promotional events

If you do not agree with this Privacy Policy, please do not use our services.
Questions? Contact us at privacy@blacklabelridesaz.com.

1. Information We Collect

Information you provide directly:

  • Contact details (name, email, phone, address)

  • Booking details (pickup/drop-off, ride type, passenger count)

  • Billing information (processed securely via Stripe or other payment partners)

  • Payment Data: We never store full card details. All transactions are processed by Stripe (Stripe Privacy Policy).

Information collected automatically:

  • Device & browser data (IP address, device type, operating system, usage logs)

  • Location data during active ride coordination (via Google Maps APIs)

  • Cookies & tracking (for analytics, site functionality, and security)

2. How We Use Your Information

We process your data to:

  • Deliver and manage bookings (scheduling, confirmations, dispatching drivers)

  • Communicate with you about your rides (via email, SMS, or phone)

  • Process secure payments and issue receipts

  • Improve our services and customer experience

  • Meet legal and regulatory obligations (record-keeping, safety compliance)

  • Send marketing or promotions (only with your consent; opt-out available anytime)

3. Data Sharing and Business Use

Customer data and mobile opt-in information are used solely to provide and support our services.
They are not shared with third parties except as necessary to operate our business, such as for:

  • Payment processing (e.g., Stripe)

  • Booking and scheduling systems (e.g., Amelia)

  • Communication and SMS delivery (e.g., Grasshopper, email providers)

  • Essential technology integrations (e.g., Google Maps for navigation)

All third parties are contractually required to protect your data and use it only for these specific business purposes.

4. Cookies & Analytics

We use cookies and tools like Google Analytics to improve site functionality and measure performance. You can manage cookie preferences through your browser.
For more details, visit: Google Privacy & Terms.

5. Data Retention

We retain your personal data only as long as necessary to provide our services and comply with legal/tax obligations. Generally:

  • Booking & payment data: retained up to 12 months (or longer if law requires)

  • Communication records: retained for customer service purposes only

6. Data Security

We implement appropriate technical and organizational safeguards. However, no system is 100% secure. Transmission of data is at your own risk.

7. Minors

Our services are not directed to individuals under 18 years old. We do not knowingly collect data from minors.

8. Your Privacy Rights

Depending on your state, you may have the right to:

  • Access, correct, or delete your personal information

  • Opt out of marketing communications at any time

  • Limit certain uses of your data under applicable privacy laws

Requests can be made via email: privacy@blacklabelridesaz.com

9. Transportation Data & SMS Communication

We only collect trip details necessary to complete your ride.
We may send SMS or email updates for booking confirmations, driver coordination, or schedule changes.
By booking, you consent to receiving these transactional communications. Standard carrier rates may apply.

10. Data Sharing (Grasshopper Compliance)

  • Customer data is not shared with third parties for promotional or marketing purposes.

  • Mobile opt-in and consent are never shared with anyone for any purpose. Any information sharing mentioned elsewhere in this policy excludes mobile opt-in data.

11. Messaging Terms and Conditions

By providing your phone number and agreeing to receive texts, you consent to receive text messages from Black Label Rides AZ LLC (from 623-694-2327) regarding account notifications, customer care, delivery notifications, and marketing.

Consent is not a condition of purchase. Message frequency varies. Message & data rates may apply.
You can reply STOP to unsubscribe at any time or HELP for assistance.
You can also contact us at 623-694-2327 or info@blacklabelridesaz.com.
Mobile opt-in information is never shared with third parties.

12. Verbal Opt-In Disclosure

We collect SMS opt-in verbally from our customers.
Customers may choose to opt-in to receive messages in person at our physical location or over the phone when calling our business.

When interacting with customers, staff are trained to ask if they would like to opt in using the following script:

“By providing your phone number and agreeing to receive texts, you consent to receive text messages from Black Label Rides AZ LLC regarding Account Notification, Customer Care, and Delivery Notification.
Consent is not a condition of purchase. Message frequency varies based on communication needs. Message & data rates may apply. You can reply STOP to unsubscribe at any time or HELP for assistance. Learn more about our business online at https://www.blacklabelridesaz.com.
No mobile opt-in information will be shared with third parties. Our privacy policy and terms and conditions are available at https://blacklabelridesaz.com/privacy-policy/.”

This ensures verbal consent is obtained clearly and lawfully, in compliance with SMS communication standards.

13. Data Transfer Commitment

We do not transfer consumer data to any external organizations under any circumstances — even with consent.
All consumer data remains securely stored and used only for essential business operations and customer communication.

14. Data Protection Measures

We maintain high standards of data protection through:

  • Strict access controls to limit internal data visibility

  • Regular system and compliance audits

  • Staff training on data privacy, security, and confidentiality best practices

These measures are designed to prevent unauthorized access, alteration, or sharing of personal data.

15. Contact Information

If you have any questions or concerns about this policy or your data, please contact us at:
📞 623-694-2327 or 602-834-2773
✉️ privacy@blacklabelridesaz.com
🌐 https://blacklabelridesaz.com
or by mail at:
Black Label Rides AZ
10810 N Tatum Blvd, Suite 102 #1028
Phoenix, AZ 85028, USA

16. Consumer Contact Information (Compliance Statement)

If you have any questions or concerns about your data or this policy, please contact us directly at:
📞 623-694-2327 or 602-834-2773
✉️ privacy@blacklabelridesaz.com
We are committed to resolving privacy inquiries promptly and transparently.

17. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised date.